Kerala disconnect-tion


Friday, March 16, 2007

Brand baaja or swan song?

Text of the letter sent to Times of India:

I refer to the report captioned 'Brand Baaja for trains' in your columns on the 14th instant.

Now, while it reflects a release from the old mind-sets amongst the Railway officialdom, one fails to understand how an AIRTEL or a Brittannia can bother to associate itself with the stinking toilets and bug-ridden berths that are the order of the day in our trains, particularly the so-called summer specials, which besides are always accorded the lowest priority for movement ending up literally as torture chambers.

There is a long way for the Railways to go, and unless they can gear themselves up to think like Capt Gopinath, the MD of Air Deccan, he, and the likes of him, will cream away all their business, and the 'brand baaja' turns into a 'swan song'.


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